Arisey's blog

New York, NY—January 5, 2010—Arisey, a leading web intelligence company, today unveiled the latest upgrade to its customized eLeads Monitor^TM solution for the Asset Based Lending Industry.  Designed to exploit and monetize online sales leads, this newest release enables breakthrough approaches to

This question has been asked a lot during our demo and presentations.  Let's summarize the differences here:

-Web Intelligence Monitoring is Active while Google Search is Passive

Web intelligence monitoring is to let information continously come to you, while doing google search periodly is to dig and pull info out.  The real time and continuous nature of web intelligence monitoring provides huge competitive advantage.

Typically, the hardest thing about a "habit" is to try and stop it... it takes 21 days at the least, apparently. Habits are viewed as negative; the word is usually being associated with vices and things that are bad for you.

Well, have you ever thought about how to start a habit? One that is good for you and your business?

Turn Overwhelming Web Intelligence Data into Actionable Insights For PR, Advertising and Fortune 1000 companies. 

MarketingSherpa conducted a survey among marketers regarding social media effectiveness.  Results are very interesting.

Social Media Marketing is great for branding.

Social Media Tactics

With the increasing Twitter popularity in business uses, Twitter paved the way to launch commercial accounts late this year by unveiling Twitter 101, a basic Twitter lingo and

Social Media is a great platform to engage customers in seeking new ideas, constructive feedback (positive or negative), or simply inviting customers to contribute, like P&G's Connect + Develop.  P&G uses this portal as Open Innovation and Partnership Building with problem solvers or innovations globally.  

Facebook accounced a new publisher option will allow you to post completely “public” updates, or post them to select groups of friends at their press event today. Meanwhile, you’ll soon be able to become a “fan” of a user profile (in addition to fan pages), in the same way you can follow someone on Twitter.

A nice little tool called Snap Shots was installed at arisey.com to enhance links with visual previews of the destination site, i.e. interactive excerpts of Wikipedia articles, photos, display online videos, RSS, MP3s, and many more.

Tim Ferriss revealed the secrets behind his impressive $7K social media marketing campaigns for the launch of his new york times best seller book at the 2nd Media Bistro Circus event.

His PPC (Phenomenalize, Polarize & Communicate) approach in social media enabled 25K early evangelists acquisition within 2 weeks for his book launch. This echos Arisey's approach used for all our clients.

In a move clearly designed to expand Facebook virtual currency usage, Facebook launched this bundled campaign:

On the Facebook Fan Page of Mars Candy Bar, the gifts tab offers the branded virtual gifts (in this case, a virtual Twix candy bar) along with 10 Facebook credits. Fans can forward this gift to their friends to spread the viral brand awareness.

Facebook is experimenting in beta mode to allow users to text the name of your facebook company page (i.e, www.facebook.com/pages/arisey) to 32665 (which spells 'FBOOK') to become fans of brands.

According to the recent social media survey at the inaugural Gravity Summit on Social Media in Los Angeles on Feb. 25, 2009, about 56% of Twitter users say they use the online social communication site for business purposes. The statistic, based on a survey of 700 Twitter users, suggests the service's value as a business-to-business marketing platform, alongside its emerging utility for consumer marketing. Twitter is a goldmine and may replace Google as the most popular search platform.