An asset based financing firm increased sales by 28% and shortened its sales cycle in 2 months after implementing an eProspecting solution. Read this case study to learn how they did it.
Industry: Commercial Finance
Challenge: The traditional networking and referral way for sales lead generation takes long time and often produces "hit or miss" results. The mass marketing campaigns usually yield low responses and its high marketing expense is hard to justify in measure of sales leads and closed deals. Better sales lead generation alternative is to be investigated to reduce customer acquisition cost. The company also wants to edge out competitors by leveraging eProspecting to serve clients when they are most receptive to asset based financing services, and shrink the sale cycle.
Solution: eLeads Monitor solution, tailored to the company's targeted industry, client profile and demographic focus, continuously aggregates real time online sales leads via smart and focused prospecting:
- Asset Based Lending Buy Intent Prospecting
- Asset Based Lending Indicator Prospecting
- Asset Based Lending Trigger Prospecting
Result: In 2 months after implementing eLeads Monitor solution, the firm increased asset based financing sales by 28% and shortened the sales cycle.
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