Tim Ferriss revealed the secrets behind his impressive $7K social media marketing campaigns for the launch of his new york times best seller book at the 2nd Media Bistro Circus event.
His PPC (Phenomenalize, Polarize & Communicate) approach in social media enabled 25K early evangelists acquisition within 2 weeks for his book launch. This echos Arisey's approach used for all our clients.
Phenomenalize - invented the new term of lifestyle design for 4-hour week
Polarize - created an exciting movement
Communicate - leveraged influencing blogger for PR, use Digg or Stumbleupon top list to draw web traffic.
This event was organized by Laurel Touby, founder of Media Bistro, as a part of New York Internet Week.
Submitted by Arisey on Tue, 06/02/2009
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